MILK PR

	John Walker & Sons Voyager John Walker & Sons Voyager The epitome of luxury on the open seas, the John Walker & Sons Voyager yacht recreated the pioneering ocean journeys of Alexander Walker across the globe, giving us the opportunity to take media and key influencers on a journey of the senses with The John Walker & Sons Collection of exquisite blended whiskies.		John Walker & Sons Voyager City Portrait - KL		Life Inspired Life Inspired Milk PR is proud to have helped The Star create and launch Life Inspired - a weekly lifestlye pullout conceived as a source of inspiration for affluent readers. Life Inspired serves 345,000 millionaire household members through a circulation of 70,000 copies. Life Inspired is also made available to 48,000 subscribers of The Star's ePaper. Life Inspired is also where our very own Managing Director makes his debut as a columnist. In his feature column, Life Uncompromised, he shares his out-of-office pursuits - a passion that covers culture and gastronomy, style, luxury and unforgettable journeys.
Melissa Melissa A pioneer and trend setter in the plastic shoe industry for the past 30 years, Melissa has been at the helm of some of the world’s most coveted footwear thanks to collaborations with designers such as Jean Paul Gaultier, Thierry Mugler, Vivienne Westwood, Jason Wu and their latest partnership with fashion icon, Karl Lagerfeld. Milk PR has elevated Melissa shoes from cult level status to mass appeal by keeping their iconic, sassy, collectible and wearable objects of design as “top of mind” choice with the media in the world of jelly shoes.			Sephora Sephora With four media previews a year showcasing collections for the Spring, Summer, Fall and Christmas seasons, Sephora has every right to call themselves “The Beauty Authority” and we make sure they stay that way. With over 30 brands across hair care, make-up, nails and skincare categories under our PR portfolio, we bring the hottest beauty trends and innovations to the media and keep Sephora at the forefront of the fast paced, ever-changing beauty game.	FedEx® FedEx® FedEx® have an ingrained culture of ‘volunteerism’ that Milk PR has helped facilitate through comprehensive initiatives surrounding education, health and the environment.
	Future Music Festival Asia Future Music Festival Asia As hardcore music enthusiasts, we felt it was only proper to generate monumental buzz about the first ever big scale music festival to come to Malaysia, so we ensured that it was on everyone’s agenda across Singapore, Thailand, Indonesia, India, Australia and the Philippines. This led to 65,000 music lovers making their way to the festival grounds over two days of music mayhem.	New Clients 2014	Royal Selangor® Royal Selangor® It was 1885 when a young pewtersmith named Yong Koon sailed from the port of Shantou to Kuala Lumpur and established the company that is now Royal Selangor. Today, Royal Selangor is the oldest, most respected and celebrated family run business in Malaysia. At Milk PR, we work with the third and fourth generations of the Yong family to build on Royal Selangor’s innovative design heritage to create a truly global brand.
H&M H&M Chances are, if an event is the talk of town, it’s ours! Six store openings later and with more to come, we are proud to be part of the fashion phenomenon that is H&M.	Mr. Asahi Comes to Malaysia Mr. Asahi Comes to Malaysia A little futuristic thinking had us converting a truck into a roaming party zone to introduce the world’s first ever robotic bartender, Mr. Asahi. The mechanical barman made headlines all over the nation as he tapped fresh Asahi Super Dry for mobs of fans who came out to see him at every pit-stop.	Options Legend Options Legend Options Legend	Jatomi Fitness Jatomi Fitness We helped Asia’s newest gym chain, Jatomi Fitness, to spearhead their Asian ambitions, launching the first gym in Tropicana City Mall and start down the road towards providing affordable fitness for all Malaysians.	Nike Nike We are the custodians for Nike’s complete PR portfolio encompassing Nike Sportswear and Performance (Football and Running). Recurring highlights on our calendar include the Nike We Run KL Race which attracts up to 15,000 runners, the championing of local athletes as well as facilitating visits from Barcelona FC and Arsenal to Malaysian schools to promote a healthy sporting culture amongst the next generation.	OMEGA OMEGA Through various prestigious events that we have planned and organized for OMEGA, we have stimulated conversations and created media opportunities for a brand favoured by Nicole Kidman, Daniel Craig and Zhang Ziyi.
Ralph Lauren® Ralph Lauren® We know American luxury fashion and leather goods like the back of our hand. We also see our professional, long-lasting and reciprocal friendships with the editors, stylists and key opinion formers as one of our many unique strengths.		Johnnie Walker Circuit Lounge Johnnie Walker® Circuit Lounge Working with high profile celebrities such as Jenson Button is part and parcel of our client servicing. The Johnnie Walker® Circuit Lounge also brings together local key opinion leaders at Malaysia’s most exclusive Grand Prix Race party.		H&M	Legend Fighting Championship 11 Legend Fighting Championship 11 Legend Fighting Championships chose Milk PR as their PR partner for their first championship fight outside of Hong Kong and Macau. Over 600 million people across the world watched the MMA champions of Asia Pacific fighting for glory at Chin Woo Stadium, Kuala Lumpur.
		Future Music Festival Asia Future Music Festival Asia We love bringing people together. Apart from organizing and developing a strategic publicity campaign for the most epic outdoor music festival to ever hit Asia, we orchestrated a cohesive platform for our other clients, Asahi and H&M to obtain prominent exposure at the festival through official sponsor titles.	Rhombus Rhombus Benéton Properties' flagship development, Rhombus, features 25 thoughtfully crafted units that are set to take luxury living to new heights. Its distinct design and striking modern interiors serve to provide a private home for the discerning. Over the years, we have helped position our client, Benéton Properties, as Malaysia’s leading avant-garde developer. Our consultancy with Benéton Properties also involves working with the Malaysian Institute of Architects on the Tan Sri AR Chan Sau Lai Architecture Award which is aimed at inspiring and recognizing the achievements of outstanding architecture graduates.		Our previous clients
Options John Walker & Sons Voyager Options John Walker & Sons Voyager Options John Walker & Sons Voyager Options John Walker & Sons Voyager	Citibank Citibank For Citi, the world’s largest banking group, we have handled both internal and consumer communications, encompassing in-house corporate social responsibility programmes, as well as promoted thought leadership through expert investment briefings for consumers and media alike.	Jatomi Fitness			Alfred Dunhill Alfred Dunhill Quality craftsmanship and master tailoring through a bespoke service are what we strive for at Milk PR, making Alfred Dunhill a perfect fit.
Sennheiser Sennheiser Clarity and depth of sound are attributes that we share not just with Sennheiser but with all of our clients.	Franck Muller Franck Muller We believe we are watch purveyors in our own right. With over 15 luxury timepiece brands under our care, we have established an in-depth knowledge, understanding and passion for the world of horology.		Options H&M Options H&M Options H&M Options H&M Options H&M		Spanx® Spanx® A phenomenon for women that took over the US recently arrived in Malaysia and it was our duty to ensure it was just as fabulous when it launched here. To make it a ‘must have’ garment for every woman in Malaysia, we brought in the big guns, Sarimah Ibrahim and Aishah Sinclair to advocate the benefits of our product. Featured in almost every woman’s publication and TV programme, Spanx® is slated to be one of the most sought after products in 2013.
			Expedia Honk if you need a holiday!	Expedia Expedia Expedia is all about getting the best deals at affordable prices, and by adopting that tagline we stretched every dollar to make its debut fun, engaging and interactive. The event took off with flying colours as our media guests walked away with a full understanding of Expedia, while some even took off with amazing holiday deals.
Options Oroton	Kronenbourg 1664 Kronenbourg 1664 Who says beer and fashion don’t mix? With Kronenbourg 1664, the No.1 French beer around the world, we saw fashion as a natural extension of the brand. After introducing the Kronenbourg 1664 L’Aperitif Fashion platform, we progressively grew the competition that offers creative new designers an avenue to showcase their talents, into a formidable fashion event making the brand a sound advocate in the fashion sphere.		Johor Premium Outlets® Johor Premium Outlets^® Retail and tourism are our key specialisations. Having worked with the Singapore Tourism Board, Tourism Malaysia and Tourism Australia, we were the agency of choice for when Johor Premium Outlets^® launched in 2011, as part of the Tourism NKEA under the Prime Minister’s Economic Transformation Program (ETP). Through this project, we have worked with the various state and government bodies such as Pemandu, Johor State and Tourism Malaysia, to position Malaysia as one of Asia’s premier shopping destinations. Watch this space for brands that we will be unveiling soon in Phase II of this development.
Volvo Designed Around You Volvo Designed Around You We have helped Volvo build on their reputation for pioneering safety by showcasing their human-centric design focus through lifestyle test drives and strategic media partnerships, solidifying the idea that Volvo is Designed Around You.		Options Jatomi Fitness Options Jatomi Fitness Options Jatomi Fitness Options Jatomi Fitness	Coach Coach We know American luxury fashion and leather goods like the back of our hand. We also see our professional, long-lasting and reciprocal friendships with the editors, stylists, key opinion formers as one of our many unique strengths.
		Lord Somersby Lord Somersby Unconventional PR methods have always been our stronghold and that is why when we were asked to launch Somersby Apple Cider into a relatively infant cider market, we decided to put together a string of incidences that incited talk-ability, visibility and social media buzz that made Somersby one of the most enjoyed ciders in the market.